Edge by Ascential
Opinion
23 September 2023
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Since launching in the US in September 2022, Pinduoduo’s overseas discount platform Temu has scaled to 38 markets around the world, surpassing 100m app downloads globally and taking the top spot for app downloads in key markets such as the US and the UK. But as still a relatively unknown marketplace to many, we take a closer look into Temu’s strategy, scale and long-term outlook, outlining what this means for CPG brands.
